5 Reasons – Beije, Advertising

We created and ran campaigns that rapidly increased Beije’s subscribers. We aimed to explain the subscription system and introduce products to the audience. Former ads were not enough to tell all parts of the story. Therefore we decided to create ad sets as carousels for every type of product. It was a challenge to tell multiple benefits and encourage the subscription. People weren’t familiar with the concept of subscription for menstrual products. Our creative had to be brief and compelling to see all reasons. It shouldn’t be too informative and contain a lot of inscriptions.

We designed two different versions of pad and tampon ads. We used a list of content strategies to trigger curiosity and motivate people to read them all. During the campaign, Beije doubled up their daily new subscribers and gained great brand awareness .