Beije Guerilla Integration

The Idea:

Beije was about to launch their new guerilla campaign when we started to work with them. We decided to enforce the campaign’s effectiveness with digital ads and turn it into a multichannel campaign. We targeted people who were in the audience of Beije and near to the location of guerilla banners. So, we ensured that people who saw the banners regard the same design as a social media ad and interacted with their Instagram account.

We kept going to integrate their guerilla campaigns into digitals. “Are You On Your Period?”, “Take That Vacay” and “Raise Your Hand” were the exciting campaigns that we ran together.